prof. Ing. Pavol Kráľ, PhD.

Department:                         Department of Marketing and Social Sciences

Researcher ID:                     P-3291-2015

ORCID Number                   https://orcid.org/0000-0001-6970-563X

Position:                                 deputy head of the Department of Economics, professor

Room:                                    BF 309

Mail:                                      This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone number:                     +421 41 513 3232

Consultation:                        monday 9.00 – 11.00           

Guarantee of subjects:                    

Strategic Marketing                                                   Bachelor degree

Calculations and Budgets                                          Bachelor degree

Project Management                                                  Master degree

European Structural and Investment Funds              Master degree

Management                                                              PhD degree

Education and graduation growth:

prof.               Inaugural lecture, University of Žilina, Faculty of Operation and Economics of Transport and Communications, in the field 3.3.16 Economics and Business Management, title of the inaugural lecture: Methods and models of analysis and planning the project resources in the company, 2021.

Assoc. prof.   Habilitation, University of Žilina, Faculty of Operation and Economics of Transport and Communications, in the field 3.3.16 Economics and Business Management, title of the habilitation lecture: Conceptual framework of project portfolio management with an emphasis on its optimization stage, 2014.

PhD.               PhD degree, University of Žilina, Faculty of Operation and Economics of Transport and Communications, in the field 62-03-9 Sectoral and Cross-Sectional Economics, title of the dissertation: Economic aspects of intelligent transport systems in road transport, 2005

Ing.                 Master degree, University of Žilina, Faculty of Operation and Economics of Transport and Communications, in the field Road Transport, 2002.

Guarantee of study programs:

Economics and Business Management – Bachelor degree (guarantor)

Economics and Business Management – Master degree (guarantor)

Economics and Business Management – habilitation and inauguration (co-guarantor)

Scientific research focus:

Scientific research of Pavol Kráľ is primarily focused on the issue of project management, tactical marketing activities, strategic marketing and other selected disciplines falling into the field of business economics and management. A substantial part of his publishing activity consists of scientific publications oriented to the issues of project management (project management tool and methods, project risks, project portfolio management and optimization, etc.), marketing (marketing communication tools, customer satisfaction assessment, brand management, etc.), as an financial management (predictive bankruptcy models, financial risk management, etc.). In addition to the above, as part of scientific research activities, he deals with project financing, evaluation of the economic efficiency of public and private sector project investments, marketing management and planning, implementation of marketing analysis, formulation of marketing strategies.

In 2008, he became a member of the Project Management Association of Slovakia (SPPR) and in the years 2010-2019 he worked as a member of the Professional Group Education (OS SPPR-V), which formed a professional platform of subjects dealing with education, consulting, and research in the field of project management, supported the connection teaching of project management with application of project management in practice.

In 2018, he participated in the ESIF hackathon – presentation of a idea for improving the ESIF implementation system entitled “Rationalization of communication between the governing body and the applicant/recipient of the non-refundable financial contribution”. The submitted proposal was selected among the ten best ideas in the Slovak Republic, which advanced to development as part of the hackathon.

            Pavol Kráľ actively participated in the implementation of domestic and foreign projects of basis and applied research oriented to the field of business economic and management and projects financed by ESIF with a contribution to theory and practice.              

The most significant pedagogical outputs:

Kráľ, P. (2015). Project management tools, methods and techniques. Bratislava: DOLIS, 168 p. ISBN 978-80-8181-038-1

Kremeňová, I., Kráľ, P., Močková, M. (2012). Project Management: exercises for the Faculty of PEDAS. Žilina: EDIS - University of Žilina, 237 s. ISBN 978-80-554-0506-3.

Birnerová, E., Kráľ, P. (2010). Strategic Marketing. Žilina: EDIS - Žilinská univerzita, 249 p. ISBN 978-80-554-0220-8.

Kremeňová, I. et al. (2009). Project Management. Žilina: EDIS – University of Žilina, 446 p. ISBN 978-80-554-0148-5

The most significant scientific outputs:

Marousek, J., Rowland, Z., Valaskova, K., Kral, P. (2020). Techno-economic assessment of potato waste management in developing economies Clean Technologies and Environmental Policy: Focusing on Technology Research, Innovation, Demonstration, Insights and Policy, 22(4), 937-944. (Wos, IF = 2,429/Q2, AIS: Q3)

Lazaroiu, G., Valaskova, K., Nica, E., Durana, P., Kral P., Bartos, P., Marouskova, A. (2020). Techno-economic assessment: food emulsion waste management Energies, 13(18), 1-12. (Wos, IF = 2,702/Q3, AIS: 0,386, Q3)

Janoskova, K., Kral, P. (2019). An in-depth analysis of the summary innovation index in the V4 countries. Journal of competitiveness, 11(2), 68-83. (Wos, IF = 3,649/Q1, AIS: Q4)

Kral, P., Valjaskova, V., Janoskova, K. (2019). Quantitative approach to project portfolio management: proposal for Slovak companies. Oeconomia Copernicana, 10(4), 797-814. (Wos, IF = 2,128/Q2, AIS: Q4).

Majerova, J., Krizanova, A., Corejova, T., Kral, P. (2018). Subsidies to increase remote pollution? Science and Engineering Ethics, 24(2) (2018), 755-767.  (WoS, IF = 2,787/Q1, AIS: 0,666, Q2).

Scientometric information:

WoS

h-index                                               10

verified peer reviews                          2

SCOPUS

h-index                                               11

Google Scholar

h-index                                               15

i10-index                                            19

 

Projects:

Project VEGA 1/0619/20 Fundamental research of quantitative and qualitative determinants of the innovative potential and innovative performance of the enterprise in relation to increasing its competitiveness (2020 – 2022) – responsible researcher

Project VEGA 1/0064/20 Behaviourism in the company´s socially responsible communication strategy (2020 – 2022) – researcher

Project APVV 15-0505 Integrated model of managerial support for building and managing brand value in specific conditions of the Slovak Republic (2016 – 2020) – researcher

Project APVV 14-0841 A complex model for predicting the financial health of Slovak companies (2015 – 2018) – researcher

Project VEGA 1/0656/14 Research on the possibilities of applying credit default models in Slovak conditions as a tool for objective quantification of credit risks of business entities (2014 – 2016) – researcher

Project VEGA 1/0473/12 An integrated model of building brand value as a tool of the company's marketing mix (2012 – 2014) – researcher

Project VEGA 1/0357/11 Research on the possibility of applying the fuzzy-stochastic approach and Corporate Matrices as risk quantification tools (2011 – 2013) – researcher

Project VEGA 1/1239/04 Economic aspects of the intelligent transport system (transport telematics) in the field of road transport (2004 – 2006) – researcher

Project VEGA 1/049/03 Methodology for determining the customer satisfaction index in public passenger transport (2003 – 2004) – researcher

Project KEGA 3/4052/06 Conception and creation of the study program of the interdisciplinary study Logistics Management (2006 – 2008) – researcher

Project SF EU - ITMS 261102230083 The quality of education and the development of human resources as pillars of the knowledge society at the Faculty of PEDAS of the University of Žilina (2013 – 2015) – researcher

Project SF EU PL-SK/ZAIPP/II/060 Economic and social aspects of cross-border cooperation of economic entities in the region of Žilina Region and Silesian Voivodeship (2011 – 2012) – researcher

Project ŠF EÚ Innovations - the way to increase the competitiveness and development of regions (2009 – 2012) – researcher

Project PMUni - The international Network for Professional Education and Research in Process and Project Management (2010 – 2011) – researcher

Project MVTS Rus/SR/ŽU/08 Globalization and infrastructure development (2008 – 2009) – researcher

Project IV 1/KE/09 Marketing communication of the company in an international environment (2009) – researcher

Project TASID V/819/2002 Technology and services of intelligent transport in SR conditions (2003 – 2005) – researcher

Project CONNECT - Coordination and Simulation of Innovative ITS Activities in Central and Eastern European Countries – CONNECT, TEN-T Programme EK (addendum no. 3 to the contract 472/VÚD, 2002) – researcher

Work contract no. 472 VÚD/2002 Intelligent transport systems: Report for the interim opposition (2002 – 2004) – researcher

Additional information:

Member of the Scientific Council of FPEDAS, University of Žilina

Member of the editorial board of the scientific journal Economic and Managerial Spectrum, ISSN 1337-0839

Member of the editorial board of the scientific journal Psychosociological Issues in Human Resource Management, ISSN 2332-399X, e-ISSN 2377-0716

Member of the program committee of the international scientific conference Globalization and its socio-economic consequences

Evaluator of VEGA projects