Ing. Ľubica Gajanová, PhD.

Section:                                  Section of Finance and Financial Management

Researcher ID:                     P-2726-2015

ORCID Number                   http://orcid.org/0000-0001-9242-5898

Position:                                 Assistant                                           

Room:                                    BF 308

Mail:                                      This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number:              +421 41 5133 230

Consultation hours:              tuesday  10.00 – 12.00           

Subjects in the academic year                   

Accounting                                                                Full-time Bachelor's Degree Study

Selected Problems in Financial Accounting             Full-time Master's Degree Study

Professional Practice A                                             Full-time Master's Degree Study

Professional Practice B                                             Full-time Master's Degree Study

Professional Practice C                                             Full-time Master's Degree Study

Professional Practice D                                             Full-time Master's Degree Study Financial

Accounting 1                                                             Full-time Bachelor's Degree Study

Education and graduation growth:

PhD.      University of Zilina, Slovakia, Faculty of Operation and Economics of Transport and Communications – PhD., Major: 3.3.16 Economics and Management of an Enterprise, Dissertation thesis: The proposal of competitive research model of the enterprise, 2014.

Ing.        Matej Bel University, Slovakia, Faculty of Economics – Master’s degree, Major: 3.3.21 Economics and Management of an Enterprise, Master’s thesis: Implementation of Total Quality Management system in the company T+T, a. s., 2008.

Scientific and research focus:

Ing. Ľubica Gajanová, PhD. focuses in scientific and research activities on marketing management issues, primarily on marketing communication research, perception of corporate social responsibility and brand as value for the customer, customer relationship management and competitive intelligence. She is a member of the editorial boards and reviewer of several renowned indexed and impactful foreign journals.

 

 

The most significant pedagogical outputs (5 max):

Gajanová, Ľ., a kol. (2022). Praktikum z marketingu služieb, EDIS Žilina: Žilinská univerzita, 2022, 192 str., ISBN 978-80-554-1873-5.

Kramárová, K. a kol. (2021). Finančné účtovníctvo verejného sektora. EDIS Žilina: Žilinská univerzita, 2021, 303 str., ISBN 978-80-554-1813-1.

 

The most significant scientific publications (5 max):

Michulek, J., Gajanova, L., Krizanova, A., Nadanyiova, M. (2023). Determinants of improving the relationship between corporate culture and work performance. Illusion or reality of serial mediation of leadership and work engagement in a crisis period?, Frontiers in Psychology, 14, https://doi.org/10.3389/fpsyg.2023.1135199 (Quartile 2022 – Q1; IF 2022 – 3.8; AIS 2022 – 1.002, author's share 25%)

Gajanova, L., Nadanyiova, M., Majerova, J. & Aljarah, A. (2021). Brand value sources in banking industry: Evidence for marketing communication across generational cohorts. Polish journal of management studies, 23(1), 151-171. https://doi.org/10.17512/pjms.2021.23.1.10 (Quartile 2021 - Q3, SJR 2021 - 0.338, H-index 21, author's share 30%)

Krizanova, A., Lăzăroiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M., & Moravcikova, D. (2019). The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment. Sustainability, 11, 7016. https://doi.org/10.3390/su11247016 (Quartile 2019 - Q2; IF 2019 – 2.576; AIS 2019 – 0.331, author's share 30%)

Krizanova, A., Gajanova, L., & Nadanyiova, M. (2018). Design of a CRM Level and Performance Measurement Model. Sustainability, 10(7), 2567. https://doi.org/10.3390/su10072567 (Quartile 2018 - Q2; IF 2018 - 2.592; AIS 2018 - 0.335; author's share 40%)

Stefanikova, L., & Masarova, G. (2013). The need of complex competitive intelligence. Procedia - social and behavioral sciences, 110, 669-677. https://doi.org/10.1016/j.sbspro.2013.12.911 (SJR 2013 - 0.151, H-index 53, author's share 50%)

 

Scientometric data:

WoS

h-index                                               10

number of verified reviews                31

SCOPUS

h-index                                               8

Google Scholar

h-index                                               10

i10-index                                            10

 

 

Projects:

Project leader, Forensic marketing as a platform of objective empirical support for managerial decision-making processes (VEGA 1/0409/23), University of Zilina, Slovakia

Member of the research team, Marketing engineering as a progressive platform for optimizing managerial decision-making processes in the context of the current challenges of marketing management (VEGA 1/0032/21), University of Zilina, Slovakia

Member of the research team, Innovative Solutions for Propulsion, Power and Safety Components of Transport Vehicles (ITMS 313010V334), University of Zilina, Slovakia

Member of the research team, Behaviorism in a socially responsible communication strategy of enterprises (VEGA 1/0064/20), University of Zilina, Slovakia

Member of the research team, The impact of psychographic aspects of pricing on the marketing strategy of companies across products and markets (VEGA 1/0718/18), University of Zilina, Slovakia

Member of the project team, Multiple Higher Educational Institution - Master in Entrepreneurship (2017-1-MT01-KA203-026960), University of Zilina, Slovakia

Member of the research team, Integrated model of management support for building and managing the brand value in the specific conditions of the Slovak Republic (APVV-15-0505), University of Zilina, Slovakia

Member of the project team, The fundamental research perception of corporate social responsibility as a value for customer (VEGA 1/0024/15), University of Zilina, Slovakia

 

Additional information:

Member of the Editorial Board in European Journal of International Management (WoS, SCOPUS, ISSN 1751-6757)

Member of the Editorial Board in Communications – Scientific Letters of the University of Zilina (SCOPUS, ISSN 1335-4205)

Member of the Editorial Board in Journal of Sustainable Marketing (ISSN 2766-0117)

Guest editor in Sustainability, Special Issue: Market Orientation, Strategic Marketing and Sustainable Innovation (WoS, SCOPUS, ISSN 2071-1050)

Member of organizing committee in Globalization and its socio-economic consequences, an international scientific conference

Member of the committee of the international scientific conference Applied Management Advances in the 21st Century

Member of the committee of the international scientific conference IBIMA

Project evaluator of The Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and Slovak Academy of Sciences

Project evaluator of The Slovak Research and Development Agency