Department of Marketing and Social Sciences

Contact

Position:
Head of Department of Marketing and Social Sciences
Address
BF307
Email
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Phone
+421/41/513 32 10
doc. Ing. Katarína Zvaríková, PhD.

Miscellaneous Information

Miscellaneous Information
Researcher ID: P-2328-2015
ORCID Number: https://orcid.org/0000-0001-5278-9275
Position: Head of the Marketing and Social Sciences Section, Associate Professor, Department of Economics
Room: BF307
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone number: +421/41/513 32 10
Consultation hours: Tuesday 12:00 - 14:00
ResearchGate: https://www.researchgate.net/profile/Katarina-Zvarikova

Courses taught:

Corporate social responsibility 1st degree (Bc.)
Sharing and circular economy 1st degree (Bc.)
Business ethics 1st degree (Bc.)
Human resource management 1st degree (Bc.)
Human resource management 2nd degree (Ing.)

Education and academic development:
doc. – Academic-pedagogical title of Associate Professor (docent) in the field of habilitation and inaugural proceedings in Business Economics and Management, University of Žilina, Faculty of Operation and Economics of Transport and Communications, habilitation lecture title: Model of Corporate Social Responsibility of Small and Medium-sized Enterprises in V4 Countries, 2024.
PhD. – Full-time doctoral studies, University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study 62-03-9 Sectoral and Cross-Sectoral Economics, dissertation title: The Importance and Role of Public Relations in the Communication Policy of Universities, 2011.
Ing. – University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study: 3.3.16 Business Economics and Management, 2008.

Guarantor of study programmes:

Business Economics and Management 1st degree (Bc.) – co-guarantor
Business Economics and Management 2nd degree (Ing.) – co-guarantor

Research focus:
Ing. Katarína Zvaríková, PhD., is the Head of the Marketing and Social Sciences Section at the Department of Economics, Faculty of Operation and Economics of Transport and Communications. Her professional profile was shaped at the University of Žilina, where she also completed her doctoral studies with the dissertation topic The Importance and Role of Public Relations in the Communication Policy of Universities. She currently focuses her research activity mainly on corporate social responsibility and the sharing and circular economy. She has completed Erasmus programmes in the Czech Republic, Italy, and Croatia. She publishes in renowned indexed and impacted foreign journals. She is a member of the editorial board of the Journal of Self-Governance and Management Economics and reviews articles for indexed and impacted foreign journals. She participates in VEGA and APVV projects as a co-investigator and was the principal investigator of the international research project GA AA.

Word cloud of keywords from Ing. Katarína Zvaríková, PhD.'s publication activity

During her work at the Department of Economics, she has taught, and continues to teach, lectures, seminars, and exercises in the following courses: corporate social responsibility, sharing and circular economy, business ethics, human resource management, organization of managerial work, services marketing, international marketing, marketing, fundamentals of statistics, economic statistics, intangible asset management, financial markets and securities, investment management, qualitative and quantitative research, financial-economic analysis, financial analysis and planning, and financial management.

Most significant pedagogical outputs:

Zvaríková, K. (2023). Spoločensky zodpovedné podnikanie. EDIS Žilina, 2023, 109 p. ISBN 978-80-554-1938-1
Michalková, L., Zvaríková, K., Frajtová Michalíková, K. (2022). Investičný manažment. EDIS Žilina, 2022, 142 p. ISBN 978-80-554-1922-0

Most significant scientific publications:

Skypalova, R., Zvarikova, K., & Chaudhuri, S. (2025). Model of relationships between corporate social responsibility, human resources management, and artificial intelligence. Oeconomia Copernicana, 16(3), 1021–1060. (2024: Q2 – AIS, Q1 – JCI, JIF, Scimago, author's share – 40%). https://doi.org/10.24136/oc.3875

Zvarikova, K., Musova, Z., Rowland, Z., & Skypalova, R. (2024). Factors determining the implementation of corporate social responsibility in the SME segment in the V4 region. Equilibrium. Quarterly Journal of Economics and Economic Policy, 19(4), 1327–1359. (2024: Q3 – AIS, Q1 – JCI, JIF, Scimago, author's share – 30%). https://doi.org/10.24136/eq.3365

Zvarikova, K., Gajanova, L., & Horak, J. (2024). Exploring CSR performance as a proxy for competitive advantage across sectors in the Central European countries. Oeconomia Copernicana, 15(3), 991–1020. (2024: Q2 – AIS, Q1 – JCI, JIF, Scimago, author's share – 30%). https://doi.org/10.24136/oc.3247

Valaskova, K., Androniceanu, A. M., Zvarikova, K., & Olah, J. (2021). Bonds between earnings management and corporate financial stability in the context of competitive ability of enterprises. Journal of Competitiveness, 13(4), 167–184. (2021: Q3 – AIS, Q1 – JCI, JIF, Scimago, author's share – 30%). https://doi.org/10.7441/joc.2021.04.10

Zvarikova, K., Dvorsky, J., Belas, J., & Metzker, Z. (2024). Model of sustainability of SMEs in V4 countries. Journal of Business Economics and Management, 25(2), 226–245. (2024: Q3 – AIS, Q2 – JCI, Scimago, Q1 – JIF, author's share – 30%). https://doi.org/10.3846/jbem.2024.20729

Final thesis topics:

Bachelor's theses
The social pillar of CSR: A comparative analysis of selected mobile operators in Slovakia
Corporate social responsibility and its impact on a company's competitive position: myth or reality?
Values as a competitive advantage: employer branding and decision-making among young people in the labour market
Master's theses
Employer branding as a determinant of attracting and retaining employees in a selected company
Implementation of non-financial reporting according to ESRS standards in an energy company
Responsibility as the foundation of trust: the role of CSR in shaping a bank's reputation
The process of recruiting, selecting, and onboarding employees as part of the human resource management system in a selected company
The role of online second-hand platforms in supporting sustainable consumption

Scientometric data:

WoS
h-index 14
number of publications 32
number of verified reviews 28
SCOPUS
h-index 17
number of publications 36
Google Scholar
h-index 26
i10-index 44
number of publications 74

Projects:

NFP401101C526, Innovative Personalized Artificial Intelligence Teaching Assistant for Interactive Education, Effective Teaching, and Comprehensive Learning Support
VEGA 1/0522/26, Green and Competitive Slovak Companies. Oxymoron or Imperative in the New Era of Geopolitics? – co-investigator
NFP313011BWN6, Implementation Framework and Business Model of the Internet of Things in Smart Industry – co-investigator
GA AA, Impact of CSR concept implementation in small and medium-sized enterprises in the region V4 – principal investigator
VEGA 1/0121/20, Research on Transfer Pricing Systems as a Tool for Measuring the Performance of National and Multinational Companies in the Context of Earnings Management in the Conditions of the Slovak Republic and V4 Countries – principal investigator / co-investigator
VEGA 1/0210/19, Research on Innovative Attributes of the Quantitative and Qualitative Fundamentals of Opportunistic Earnings Modelling – principal investigator / co-investigator

Additional information:

Member of the organizing committee of the international conference Globalization and its Socio-Economic Consequences
Member of the organizing committee of the international conference Ekonomika Management Finance (EMF 2022)
Member of the editorial board of the journal Journal of Self-Governance and Management Economics
Reviewer for VEGA projects

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