Ing. Eva Kicová, PhD.

Courses taught:

Education and academic development:
PhD. – Internal doctoral studies, University of Žilina, Faculty of Operation and Economics of Transport and Communications, scientific field: 62-03-9 Sectoral and Cross-Sectoral Economics, dissertation title: Comparative Analysis and Forecasting of the Financial Development of Bus Transport Companies, 2004.
Ing. – University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study: Operation and Economics of Transport and Communications, 2001.

Research focus:
Ing. Eva Kicová, PhD., focuses her professional activity on examining the causal relationships of selected aspects of management and strategic governance. She completed her master's studies at the Faculty of Operation and Economics of Transport and Communications, University of Žilina, at the Department of Road and Urban Transport. She also successfully completed supplementary pedagogical studies. Her master's thesis focused on the financial analysis of a company operating in bus transport. She subsequently continued her doctoral studies at the Department of Economics, where her dissertation, in the field of cross-sectoral and sectoral economics, focused on designing a methodology for the comparative analysis and prediction of financial development in bus transport companies. In her research activity, she focuses primarily on management and strategic governance, paying particular attention to internal business processes, their financial evaluation, the customer perspective, and consumer behaviour. Her professional interests include strategic management in organizations, marketing management and consumer behaviour, digital marketing and communication strategies, financial management and banking systems, financial literacy and economic education, human resource management and development including employee motivation, transport economics and management, as well as managerial decision-making in services. Another significant area of her research is banking and finance. She has participated in several research projects carried out under the APVV, VEGA, and Erasmus+ grant schemes. As principal investigator, she led a project within the Poland – Slovak Republic Cross-Border Cooperation Programme 2007 – 2013 – Microprojects. She has also participated in structural projects. She is a co-author of three university textbooks and several scientific papers, most of which have been published in foreign peer-reviewed journals or as outputs from international scientific conferences. Among the most significant journals in economics and management in which she has published her outputs are Systems, International Journal of Financial Studies, Administrative Sciences, and Data Science in Finance and Economics. Her work has received more than 150 citations.

She currently works at the Department of Economics as an assistant professor in the Finance and Financial Management Section. During her work at the Department of Economics, she has taught lectures, seminars, and exercises in the following courses: company management, management and marketing, strategic management, general economic theory, finance and currency, banking and payment transactions, professional practice, final thesis.

Most significant pedagogical outputs:

Kicová, E., Nadányiová, M. (2015). Strategický manažment. 1st ed. Bratislava: DOLIS, 2015, 153 p. ISBN 978-80-8181-043-5
Nadányiová, M., Kicová, E. (2015). Metodika manažérskej práce. 1st ed. Bratislava: DOLIS, 2015, 137 p. ISBN 978-80-8181-031-2
Bartošová, V., Kicová, E. (2015). Finančná analýza a plánovanie. 1st ed. Bratislava: DOLIS, 2015, 163 p. ISBN 978-80-8181-006-0

Most significant scientific publications:

Kicova, E., Svabova, L., Ponisciakova, O., & Rosnerova, Z. (2025). Forecasting Financial Literacy Levels with Respect to Consumer Shopping Behaviour. International Journal of Financial Studies, 13(1), 26. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13010026

Kicova, E., Duricova, L., Gajanova, L., & Fabus, J. (2026). Machine Learning Classification of Customer Perceptions of Public Passenger Transport with a Focus on Ecological and Economic Determinants. Systems, 14(2), 143. (2024: Q2 – AIS, Q1 – JCI, JIF, author's share – 25%). https://doi.org/10.3390/systems14020143

Kicova, E., Michulek, J., Ponisciakova, O., & Fabus, J. (2025). When Financial Awareness meets reality: Financial literacy and Gen Z’s entrepreneurship interest. International Journal of Financial Studies, 13(3), 171. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13030171

Rosnerova, Z., Ponisciakova, O., Kicova, E., & Strenitzerova, M. (2025). The impact of the digital world on the buying behaviour of Generation Z. Administrative Sciences, 15(12), 459. (2024: Q3 – AIS, Q2 – JCI, JIF, author's share – 25%). https://doi.org/10.3390/admsci15120459

Kicova, E., Fabus, J., Stalmasekova, N., & Kvasnicova-Galovicova, T. (2025). Bitcoin, cryptocurrencies and tax evasion: A systematic literature review on global approaches to cryptocurrency taxation and the challenges for harmonising regulatory frameworks. Data Science in Finance and Economics, 5(2), 234–257. (2024: Q3 – AIS, Q2 – JCI, JIF, author's share – 25%). https://doi.org/10.3934/dsfe.2025011

Final thesis topics:

Scientometric data:

Projects:

VEGA 1/0001/26, Research on Indicators and Design of Methods Supporting the Prevention, Diagnosis, and Elimination of Pathological Workplace Relationships in the Context of Their Impact on Company and Individual Performance – co-investigator
P-101-0652/2509413, Advisory and Consulting Work in Economics and Financial Reporting – co-investigator
P-101-0644/2509413, Pilot Proposal for International Cooperation on the Establishment or Use of a Cybersecurity Testing Laboratory – co-investigator
VEGA 1/0469/25, Emergent Approach in Behavioural Economics Focused on Sustainable Purchasing Behaviour through Marketing Management – co-investigator
VEGA 1/0409/23, Forensic Marketing as a Foundation for Objective Empirical Support of Managerial Decision-Making Processes – co-investigator
State programmes 07711282, Scholarships for Talented University Applicants – co-investigator
Integrated Infrastructure, Identification and Implementation Possibilities of New Technological Measures in Transport to Achieve Safe Mobility during the COVID-19 Pandemic – co-investigator
VEGA 1/0032/21, Marketing Engineering as a Progressive Platform for Optimizing Managerial Decision-Making Processes in the Context of Current Marketing Management Challenges – co-investigator
VEGA 1/0544/19, Creating a Methodological Platform for Measuring and Evaluating the Efficiency and Financial Status of Non-Profit Organizations in the Slovak Republic – co-investigator
APVV-15-0505, Integrated Model of Managerial Support for Building and Managing Brand Equity in the Specific Conditions of the Slovak Republic – co-investigator
State programmes 07711134, Operation of Central Information Systems, Ensuring the Operation, Development, and Maintenance of the Central Information Systems of the Ministry of Education, specifically EKEGE, CRŠ, CRZ, and the university portal – co-investigator
State programmes 021020304, Development of New Application Functionalities for the Online Mobility System and Their Technical Support and Operation, including e-learning programmes within the state policy concept of care for Slovaks living abroad – co-investigator
Poland – Slovak Republic Cross-Border Cooperation Programme 2007–2013, PL-SK/ZA/IPP/II/060, Economic and Social Aspects of Cross-Border Cooperation of Economic Entities in the Žilina and Silesian Voivodeship Region – principal investigator