Ing. Dávid Vrtaňa, PhD.

Department:                         Department of Marketing and Social Science

Researcher ID:                     Q-5111-2018

ORCID Number                   https://orcid.org/0000-0003-0165-0227

Position:                                 special assistant                                            

Room:                                    BG 339

Mail:                                      This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number:              +421/41/513 32 13

Consultation:                          tuesday 15.00-17.00

                                              

Items:

Marketing                                                                  I. degree Bc.

Strategic marketing                                                    II. degree Ing.

                                                          

Education and graduation growt:

PhD.      Doctoral studies, University of Žilina in Žilina, Faculty of Operations and Economics of Transport and Communications, Department of Economics and Business Management, title of the dissertation: The influence of the company's marketing communication on the irrational purchasing behavior of customers, 2021.

Ing.        University of Zilina, Faculty of management and informatics, field of study: Information Management, 2017.  

Scientific research focus:

Ing. Dávid Vrtaňa, PhD., is an expert in marketing, marketing communication and neuromarketing. His professional profile was formed during his doctoral studies in the FPEDAS environment of the University of Žilina in Žilina, where he completed his doctoral studies in economics and business management. In his scientific and research activities, he focuses cross-sectionally on purchasing behavior, branding process, marketing communication and the field of neuromarketing. He tries to pass on his professional experience and skills to students when supervising bachelor's and diploma theses. He is part of and participates in the VEGA projects entitled: The influence of psychographic aspects of pricing on the marketing strategy of companies across products and markets, Behaviorism in the socially responsible communication strategy of the company and the Marketing engineering project as a progressive platform for optimizing managerial decision-making processes in the context of the current challenges of the marketing environment. In 2012, as part of the project Behavioral model of the management of changes in the company in relation to building competitiveness in the conditions of the market economy, he won the award for the most popular scientific poster.

The most significant pedagogical outputs:

Gogolová, M., Križanová, A., Vrtaňa, D. (2022) Praktikum z ekonomiky podniku, EDIS Žilina: Žilinská univerzita, 2022, 119 str., ISBN 978-80-554-1915-2.

 

The most significant research outputs:

Vrtana, D. a kol. (2020) Exploring the Affective Level in Adolescetns in Relation to Advertising with a Selected Emotional Appeal. Sustainability 12(19). (Q2, WoS, IF = 3,889, Category Rank = 133/279).

Vrtana, D., Rosnerova, Z. Krizanova, A. (2021) Behavioral model of business change management in realtion to building competitiveness in market economy conditions, 22(2), 493-503 (Q2 SCOPUS, SJR = 0,37)

 

Scientometrické údaje:

WoS

h-index                                               1

number of verified reviews                3

SCOPUS

h-index                                               2

number of verified reviews                7

 

Projects

Project VEGA – 1/0032/21 Marketing engineering as a progressive platform for optimization of managerial decision-making processes in the context of the current challenges of the marketing environment.

Project VEGA – 1/0064/20 Behaviorism in the socially responsible communication strategy of the company

Project – VEGA 1/0718/18 – The influence of psychographic aspects of pricing on the marketing strategy of companies across products and markets