Department of Marketing and Social Sciences

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BF346
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+421/41/513 32 23
Ing. Jakub Michulek, PhD.

Miscellaneous Information

Miscellaneous Information
Researcher ID: AAZ-1577-2021
ORCID Number: https://orcid.org/0000-0002-5421-1888
Position: Assistant Professor, Department of Economics
Room: BF346
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone number: +421 41 5133 223
Consultation hours: Tuesday 10:00 - 12:00
ResearchGate: https://www.researchgate.net/profile/Jakub-Michulek

Courses taught:

Fundamentals of statistics 1st degree (Bc.)
Company management 1st degree (Bc.)
International entrepreneurship 2nd degree (Ing.)
Marketing 1st degree (Bc.)
Organization of managerial work 2nd degree (Ing.)
Marketing communication 2nd degree (Ing.)

Education and academic development:
PhD. – Internal doctoral studies, University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study 6213 Economics and Management, dissertation title: Pathological Workplace Relationships in a Company – Occurrence, Consequences, Elimination, 2024.
Ing. – University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study: 3.3.16 Business Economics and Management, master's thesis title: Internal Marketing Communication of a Selected Company, 2021.

Research focus:
In his scientific and teaching activity, Ing. Jakub Michulek, PhD., focuses mainly on marketing communication and pathological workplace relationships. He completed his university education at the Faculty of Operation and Economics of Transport and Communications, University of Žilina, in the field of Business Economics and Management. In his master's thesis, he focused on the internal marketing communication of a selected company, while his dissertation built on the topic of pathological workplace relationships, proposing a methodological procedure for their monitoring, elimination, and prevention for large and medium-sized companies operating in the Slovak Republic. His research activity has a strongly interdisciplinary character and is oriented toward the dynamics of organizational behaviour, digital transformation, behavioural performance factors, as well as the ethical aspects of business in the context of changing socio-economic conditions. Throughout his professional career, he has participated in the solution of several research projects within the VEGA, KEGA, and Erasmus+ schemes, also serving as a reviewer for some VEGA projects. At the same time, he has participated in the solution of several structural projects of the Department of Economics. He is a co-author of more than thirty original scientific papers, most of which have been published in foreign peer-reviewed journals or as contributions to international scientific conferences. Among the most significant journals in which he has published his outputs are Agriculture, Frontiers in Psychology, Administrative Sciences, Stats, and Journal of International Studies. His publication outputs have so far received more than 100 citations. He is also active as a reviewer of scientific articles indexed in the Web of Science, having so far completed 86 peer reviews for journals such as Administrative Sciences, Behavioral Sciences, Business Process Management Journal, International Journal of Environmental Research and Public Health, Societies, Applied Sciences, Journal of Theoretical and Applied Electronic Commerce Research, Virtual Worlds, and European Journal of Investigation in Health Psychology and Education. He is a member of the Organizing Committee of the international scientific conference Globalization and its Socio-Economic Consequences. Last but not least, he contributes to the department's external presentation by managing its social media and website.

Word cloud of keywords from Ing. Jakub Michulek, PhD.'s publication activity

He currently works at the Department of Economics as an assistant professor. During his work at the Department of Economics, he teaches seminars and exercises in the following courses: marketing, marketing communication, strategic marketing, international entrepreneurship, organization of managerial work, company management, fundamentals of statistics, corporate planning, and financial analysis and planning.

Most significant scientific publications:

Gajdosikova, D., & Michulek, J. (2025). Artificial Intelligence Models for Bankruptcy Prediction in Agriculture: Comparing the Performance of Artificial Neural Networks and Decision Trees. Agriculture, 15(10), 1077. (2024: Q1 – AIS, JCI, JIF, Scimago, author's share – 50%). https://doi.org/10.3390/agriculture15101077

Gajdosikova, D., Michulek, J., & Tulyakova, I. (2025). AI-based bankruptcy prediction for agricultural firms in Central and Eastern Europe. International Journal of Financial Studies, 13(3), 133. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13030133

Kicova, E., Michulek, J., Ponisciakova, O., & Fabus, J. (2025). When Financial Awareness meets reality: Financial literacy and Gen Z’s entrepreneurship interest. International Journal of Financial Studies, 13(3), 171. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13030171

Michulek, J., Gajanova, L., Sujanska, L., & Tesarova, E. N. (2024). Understanding How Workplace Dynamics Affect the Psychological Well-Being of University Teachers. Administrative Sciences, 14(12), 336. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 30%). https://doi.org/10.3390/admsci14120336

Michulek, J., Gajanova, L., Krizanova, A., & Nadanyiova, M. (2023). Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period? Frontiers in Psychology, 14, 1135199. (2023: Q2 – AIS, JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3389/fpsyg.2023.1135199

Final thesis topics:

Bachelor's theses
Impact of brand visual identity on first impressions among Gen Z
Gamification in loyalty programmes and its impact on customer engagement
Digital footprint as a competitive advantage: Optimizing the social media presence of a selected company
Master's theses
Managing generational diversity in a company as a tool for increasing employee performance and satisfaction
Deinfluencing and customer loyalty: How critical content consumption changes the consumer-brand relationship
Brand differentiation in the competitive environment of aesthetic medicine
Purpose-driven branding – the impact of brand social responsibility on Gen Z attitudes
Employer branding and its connection to a company's external communication
Impact of customer reviews and social proof on brand loyalty and trust
The psychology of FOMO in influencer marketing and its impact on Gen Z purchasing decisions

Scientometric data:

WoS
h-index 4
number of verified reviews 86
SCOPUS
h-index 5
Google Scholar
h-index 10
i10-index 10

Projects:

NFP401101C526, Innovative Personalized Artificial Intelligence Teaching Assistant for Interactive Education, Effective Teaching, and Comprehensive Learning Support
KEGA 009ŽU-4/2026, BExLab – Interactive Learning through Behavioural Experiments in Economics and Finance – co-investigator
P-101-0652/2509413, Advisory and Consulting Work in Economics and Financial Reporting – co-investigator
VEGA 1/0001/26, Research on Indicators and Design of Methods Supporting the Prevention, Diagnosis, and Elimination of Pathological Workplace Relationships in the Context of Their Impact on Company and Individual Performance – principal investigator
VEGA 1/0469/25, Emergent Approach in Behavioural Economics Focused on Sustainable Purchasing Behaviour through Marketing Management – co-investigator
VEGA 1/0409/23, Forensic Marketing as a Foundation for Objective Empirical Support of Managerial Decision-Making Processes – co-investigator
VEGA 1/0032/21, Marketing Engineering as a Progressive Platform for Optimizing Managerial Decision-Making Processes in the Context of Current Marketing Management Challenges – co-investigator
VEGA 1/0064/20, Behaviourism in the Socially Responsible Communication Strategy of a Company – co-investigator

Additional information:

Member of the organizing committee of the international conference Globalization and its Socio-Economic Consequences
Reviewer for VEGA projects

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