Ing. Jakub Michulek, PhD.
Department of Marketing and Social Sciences
Contact
Miscellaneous Information
| Researcher ID: | AAZ-1577-2021 |
| ORCID Number: | https://orcid.org/0000-0002-5421-1888 |
| Position: | Assistant Professor, Department of Economics |
| Room: | BF346 |
| Email: | |
| Phone number: | +421 41 5133 223 |
| Consultation hours: | Tuesday 10:00 - 12:00 |
| ResearchGate: | https://www.researchgate.net/profile/Jakub-Michulek |
Courses taught:
| Fundamentals of statistics | 1st degree (Bc.) |
| Company management | 1st degree (Bc.) |
| International entrepreneurship | 2nd degree (Ing.) |
| Marketing | 1st degree (Bc.) |
| Organization of managerial work | 2nd degree (Ing.) |
| Marketing communication | 2nd degree (Ing.) |
Education and academic development:
PhD. – Internal doctoral studies, University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study 6213 Economics and Management, dissertation title: Pathological Workplace Relationships in a Company – Occurrence, Consequences, Elimination, 2024.
Ing. – University of Žilina, Faculty of Operation and Economics of Transport and Communications, field of study: 3.3.16 Business Economics and Management, master's thesis title: Internal Marketing Communication of a Selected Company, 2021.
Research focus:
In his scientific and teaching activity, Ing. Jakub Michulek, PhD., focuses mainly on marketing communication and pathological workplace relationships. He completed his university education at the Faculty of Operation and Economics of Transport and Communications, University of Žilina, in the field of Business Economics and Management. In his master's thesis, he focused on the internal marketing communication of a selected company, while his dissertation built on the topic of pathological workplace relationships, proposing a methodological procedure for their monitoring, elimination, and prevention for large and medium-sized companies operating in the Slovak Republic. His research activity has a strongly interdisciplinary character and is oriented toward the dynamics of organizational behaviour, digital transformation, behavioural performance factors, as well as the ethical aspects of business in the context of changing socio-economic conditions. Throughout his professional career, he has participated in the solution of several research projects within the VEGA, KEGA, and Erasmus+ schemes, also serving as a reviewer for some VEGA projects. At the same time, he has participated in the solution of several structural projects of the Department of Economics. He is a co-author of more than thirty original scientific papers, most of which have been published in foreign peer-reviewed journals or as contributions to international scientific conferences. Among the most significant journals in which he has published his outputs are Agriculture, Frontiers in Psychology, Administrative Sciences, Stats, and Journal of International Studies. His publication outputs have so far received more than 100 citations. He is also active as a reviewer of scientific articles indexed in the Web of Science, having so far completed 86 peer reviews for journals such as Administrative Sciences, Behavioral Sciences, Business Process Management Journal, International Journal of Environmental Research and Public Health, Societies, Applied Sciences, Journal of Theoretical and Applied Electronic Commerce Research, Virtual Worlds, and European Journal of Investigation in Health Psychology and Education. He is a member of the Organizing Committee of the international scientific conference Globalization and its Socio-Economic Consequences. Last but not least, he contributes to the department's external presentation by managing its social media and website.

He currently works at the Department of Economics as an assistant professor. During his work at the Department of Economics, he teaches seminars and exercises in the following courses: marketing, marketing communication, strategic marketing, international entrepreneurship, organization of managerial work, company management, fundamentals of statistics, corporate planning, and financial analysis and planning.
Most significant scientific publications:
Gajdosikova, D., & Michulek, J. (2025). Artificial Intelligence Models for Bankruptcy Prediction in Agriculture: Comparing the Performance of Artificial Neural Networks and Decision Trees. Agriculture, 15(10), 1077. (2024: Q1 – AIS, JCI, JIF, Scimago, author's share – 50%). https://doi.org/10.3390/agriculture15101077
Gajdosikova, D., Michulek, J., & Tulyakova, I. (2025). AI-based bankruptcy prediction for agricultural firms in Central and Eastern Europe. International Journal of Financial Studies, 13(3), 133. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13030133
Kicova, E., Michulek, J., Ponisciakova, O., & Fabus, J. (2025). When Financial Awareness meets reality: Financial literacy and Gen Z’s entrepreneurship interest. International Journal of Financial Studies, 13(3), 171. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3390/ijfs13030171
Michulek, J., Gajanova, L., Sujanska, L., & Tesarova, E. N. (2024). Understanding How Workplace Dynamics Affect the Psychological Well-Being of University Teachers. Administrative Sciences, 14(12), 336. (2024: Q3 – AIS, Q2 – JCI, JIF, Scimago, author's share – 30%). https://doi.org/10.3390/admsci14120336
Michulek, J., Gajanova, L., Krizanova, A., & Nadanyiova, M. (2023). Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period? Frontiers in Psychology, 14, 1135199. (2023: Q2 – AIS, JCI, JIF, Scimago, author's share – 25%). https://doi.org/10.3389/fpsyg.2023.1135199
Final thesis topics:
| Bachelor's theses |
| Impact of brand visual identity on first impressions among Gen Z |
| Gamification in loyalty programmes and its impact on customer engagement |
| Digital footprint as a competitive advantage: Optimizing the social media presence of a selected company |
| Master's theses |
| Managing generational diversity in a company as a tool for increasing employee performance and satisfaction |
| Deinfluencing and customer loyalty: How critical content consumption changes the consumer-brand relationship |
| Brand differentiation in the competitive environment of aesthetic medicine |
| Purpose-driven branding – the impact of brand social responsibility on Gen Z attitudes |
| Employer branding and its connection to a company's external communication |
| Impact of customer reviews and social proof on brand loyalty and trust |
| The psychology of FOMO in influencer marketing and its impact on Gen Z purchasing decisions |
Scientometric data:
| WoS | |
| h-index | 4 |
| number of verified reviews | 86 |
| SCOPUS | |
| h-index | 5 |
| Google Scholar | |
| h-index | 10 |
| i10-index | 10 |
Projects:
NFP401101C526, Innovative Personalized Artificial Intelligence Teaching Assistant for Interactive Education, Effective Teaching, and Comprehensive Learning Support
KEGA 009ŽU-4/2026, BExLab – Interactive Learning through Behavioural Experiments in Economics and Finance – co-investigator
P-101-0652/2509413, Advisory and Consulting Work in Economics and Financial Reporting – co-investigator
VEGA 1/0001/26, Research on Indicators and Design of Methods Supporting the Prevention, Diagnosis, and Elimination of Pathological Workplace Relationships in the Context of Their Impact on Company and Individual Performance – principal investigator
VEGA 1/0469/25, Emergent Approach in Behavioural Economics Focused on Sustainable Purchasing Behaviour through Marketing Management – co-investigator
VEGA 1/0409/23, Forensic Marketing as a Foundation for Objective Empirical Support of Managerial Decision-Making Processes – co-investigator
VEGA 1/0032/21, Marketing Engineering as a Progressive Platform for Optimizing Managerial Decision-Making Processes in the Context of Current Marketing Management Challenges – co-investigator
VEGA 1/0064/20, Behaviourism in the Socially Responsible Communication Strategy of a Company – co-investigator
Additional information:
Member of the organizing committee of the international conference Globalization and its Socio-Economic Consequences
Reviewer for VEGA projects
